WHITELY COMMUNITY
Identity Design
COMPANY: Studio 165+
LOCATION: Muncie, IN
CLIENT: Building Better Neighborhoods
ROLE: Project Manager, Designer
TEAM MEMBERS: Sam Robbins, Katie Strader, Hanna Boggs, Valerie Francis, Angel Winchester
AWARDS: American Graphic Design Award | Silver ADDY | American Web Design Award
OVERVIEW:
Whitely Community Council is focused on serving and being a voice for the community. Through their goal-committees, they have built up and strengthened their community. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
SOLUTION:
Whitely Community takes pride in being a goal-oriented community; that being said, we decided to use a simple triangle shape to highlight it’s three most important goals: Beautification & Infrastructure, Safety & Security, and Education & Health. The triangle shape can further be used as building blocks to create the monogram “W”, and icons for various community programs initiated by the Whitely community.