Still here, still queer
Poster, Social Media
COMPANY: Studio 165+
LOCATION: Muncie, IN
CLIENT: Queer Chocolatier
ROLE: Team Lead, Designer
OVERVIEW
Queer Chocolatier strives to provide high-quality, handmade chocolate confections while also standing in solidarity with queer and trans folks. At Queer Chocolatier, they are unapologetic in whom they love. They find beauty in diversity and provide indulgence for all. Queer Chocolatier requested that Studio 165+ created a variety of print collateral to enhance the brand and product shipments. These assets included occasion cards that may be added to a gift order, a bio sheet that tells the story of Queer Chocolatier, and a poster design for the Valentine’s Day season.
SOLUTION
Queer Chocolatier is a sweet shop featuring ethically sourced chocolates as well as handmade baked goods. We highlighted this by integrating the same ingredients used by Queer Chocolatier into the final design. The design combined photography and illustration in a playful yet elegant manner, reflecting the personality of the small business’s owner.
Still here, still queer
Queer Chocolatier approached Studio 165+ seeking a Valentine’s Day campaign to remind their current and prospecting customers that they are “still here” and “queer”.
The resulting deliverables were a poster and two social media posts. The type was created digitally and printed as a stencil to use to draw the letters with baking ingredients. In an effort to maintain continuity, all props are authentic offerings from the client. The final result is something functional as well as flexible.
