FOREST PARK IDENTITY
Identity Design
COMPANY: Studio 165+
LOCATION: Muncie, IN
CLIENT: Building Better Neighborhoods
ROLE: Project Manager, Designer
TEAM MEMBERS: Sam Robbins, Erin Mawhorter, Katie Strader, Joel Hall, Jared Carter, Dominic Zelli
OVERVIEW:
Forest Park is a community that values its people and property. The people of Forest Park are currently working toward reestablishing their community connection. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.
SOLUTION:
Rich in nature, the people of Forest Park place importance on community engagement and have persevered through hardships. To express this, the identity uses two oak leaves standing like trees to form the negative space of a home with a fireplace. The oak leaves represent Forest Park’s strength and resilience through obstacles they have overcome. The home is warm and inviting, offering safety inside the community to those who enter.