OVERVIEW:

Minnetrista Central Neighborhood is an eclectic community that celebrates the individuality and expressiveness of its residents. Studio 165+ was approached by Building Better Neighborhoods seeking an identity design for each neighborhood in Muncie to reflect their unique aspects and goals.

SOLUTION:

This visual identity highlights the abundance of nature found within Minnetrista Central’s borders, evoking a sense of growth as a community. The logomark alludes to the neighborhood’s previous logo, which references the native herons commonly found throughout the White River area. The heron itself is also used as a symbol for peace, tranquility, and individuality, characteristics that best reflect the community as a whole. A unique typeface was created specifically for the identity, showcasing the artistic community and its values as well as alluding to the stylistic architecture of the houses seen throughout the neighborhood.